• The Business Owner

How important is personal branding?

We recently sat down with branding photographer Marcus Ahmad to talk about his thoughts on how important brand photographs can be for a business.

So, to start with what is branding photography?

Branding is more that just your logo and colours. It should also include the imagery you use to represent your business visually. This suite of professional images should fit your brands ethos, and visual identity through the use of colours, props, styles and more. These branding images may include headshots, your products, your services, your offices, relaxed images of your team members, and anything else that makes your business unique.

People buy from people, we all know that and statistically 77% of people are more likely to buy from you if you are using social media - and that means images! Don't miss out on the video below as Marcus shares some key tips for how to take great photos so you can start a fabulous social media campaign all on your own, without the help of a branding photographer!

So, get out there, get practising and start photographing! But for those important business images be sure to invest some time and money to create a powerful first impression.

To find out more information about Marucs Ahmad, and his branding photography business, you can visit https://www.marcusahmad.com or you can follow Marcus' journey here https://www.linkedin.com/in/marcusahmadphotography/

Thanks for your insight Marcus, it was great hearing about your journey into photography and specifically business branding imagery.