• The Business Owner

Guiding you towards sustainable success with Nick Cramp


We were pleased to talk with Nick Cramp about the strides he is making in the business world. Nick works with individuals to boost their confidence.

Helping them to work on their businesses rather than being controlled by it.


Nick provides a clear, structured approach that can guide you towards effective decision making, so you feel assured in your actions and in far greater control of their outcomes. It was great to talk to Nick about his journey into his career and to learn more about what his coaching business does. Let's see what he has to say..


Hi Nick, let's start at the beginning. What was your first job/role after education?

Assistant Manager of a Squash Club in South Kensington. Had a degree in Sports Studies & was planning a career in the leisure industry.


And how would you describe your career path so far?

A roller- coaster! But one which will be familiar to solopreneurs & freelancers...


Lots of high and really enjoyable relationships interspersed with periods when I had to question what I was doing & why as the outcomes were meeting the inputs.


What is your current role and what is your favourite part about it?

Most of my time is spent business coaching (1to1) or facilitating workshops (1 to a few) & the best bit of the work is assisting people in reframing and rethinking their current reality so they can start to build better outcomes for themselves and their companies.


That't great, tell us a little more about your business and what is does.

We deliver coaching and training to leaders and leaderships teams of ambitious adolescent stage businesses. Our typical client is a successful SME which is over reliant on the skills, expertise and experience of the founder/MD. They need to put in place a more scalable and sustainable structure in order to maintain their success and reduce the overwhelm the founder/MD is experiencing currently.


What is the most important task you carry out each day?

Visualising the conversations and sessions I have scheduled for that day so I enter those session prepared and present. Coaching business leaders and creating content that challenges others to become more inspirational leaders.


Starting a business is tough, what changes or challenges do you foresee for your company in the next three years?

I will onboard 3-5 other coaches that can work directly with clients and deliver the Better before Bigger programme. My goal is to create a small client focussed agency.


Are you optimistic, realistic or pessimistic about 2022?

Somewhere between optimistic and realistic! My default optimism is tempered with the understanding that the impact of the past 2 years is going to produce ‘a 2022 hangover’ for some companies and some leaders. They have got through the last 24 months but they are running on empty and need to build back up through 2022.


If you could instantly change one area or thing about your business, what would it be?

A few more leads from ideal clients in my pipeline!


That would be good, eh! What do you currently find the most stressful in your role?

Coaching business leaders when things aren’t going well for them. Whilst naturally wanting to empathise and support them, it is important to cajole them into action so that they can get through this period with the least personal and commercial damage possible.

Having running SMEs myself for 16 years I can understand how all-consuming their roles are and how at times it doesn’t feel you are getting the level of return your efforts deserve.


Thinking back, what advice would you give to your 21-year-old self?

Find role models / mentors that you can learn from and focus on their advice more than that of random people who don’t really understand the journey you are on.


What motivates you today?

The people I work with and have the pleasure of coaching. Their passion is infectious and they're desired to make a difference contagious.


Who are your leadership role models?

Jacinda Arden – a politician of the highest integrity who demonstrated the importance of putting value before needs during the pandemic.


Ernest Shackleton – an adventure who inspired others to do more than they thought possible.


Adriene Mishler – a teacher who has built an amazing community (and business empire) around her personal passion for yoga.


And how would you describe your management style?

Hopefully a servant leader who focuses on the needs of other before focusing on my own agenda!


And one final question Nick, what makes your business stand out?

My ideology, that at certain points in your business journey it makes sense to focus on Better before Bigger, rather than advocating continual growth as most business coaches and consultants do.


Thank you Nick. It is always great to hear from business owners making great steps in the business world. If you are looking to improve your business, but are unsure of the best route the Nick and his team can help by creating a clear, structured approach that can help guide you forwards. - visit nickcramp.com or follow his updates on LinkedIn or Instagram.